Privacy Policy

Last updated: February 2025. Anmol Vivaah ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and disclose your information when you use our website, mobile applications, and services (matrimony profiles, matchmaking, vendor listings, and related features).

1. Information We Collect

We collect information that you provide directly, that we obtain automatically, and that we receive from third parties.

1.1 Information You Provide

• Account and profile: Name, email, phone number, date of birth, gender, religion, caste, education, occupation, income range, family details, photos, and preferences (e.g. partner preferences for matrimony).
• Vendor and business: Business name, contact details, category, services, pricing, photos, and documents for verification.
• Communications: Messages, enquiries, and feedback you send to us or to other users/vendors.
• Payments: Billing details, transaction history; we do not store full card numbers. Payment processing may be handled by third-party providers.

1.2 Information Collected Automatically

• Device and browser type, IP address, approximate location, and identifiers.
• Usage data: pages visited, features used, time spent, and referral source.
• Cookies and similar technologies for session management, preferences, and analytics (as described in our cookie notice).

1.3 Information From Third Parties

We may receive information from social logins (if you choose to sign in with Google or similar), payment gateways, and verification or background-check providers to the extent permitted by law and your consent.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account; display and recommend matrimony profiles; facilitate matchmaking and connections.
• List and promote vendor services; process enquiries and bookings; verify vendors and members.
• Process payments, send receipts, and prevent fraud.
• Send service-related notifications, updates, and (with your consent) marketing communications.
• Improve our services, develop new features, and conduct analytics in an aggregated or anonymised form where possible.
• Comply with legal obligations, enforce our terms, and protect the rights and safety of users and the platform.

3. Legal Basis for Processing (where applicable)

We process your data where necessary for: performing our contract with you (e.g. providing matrimony and vendor services); your consent (e.g. marketing, certain cookies); our legitimate interests (e.g. security, analytics, improving services); and compliance with legal obligations.

4. Sharing and Disclosure

We may share your information with:

• Other users: As per your profile and privacy settings (e.g. visible profile details to matched or searching users).
• Vendors: When you send an enquiry or book a service, relevant contact and booking details may be shared with the vendor.
• Service providers: Hosting, analytics, email, SMS, payment processing, and support tools, under strict confidentiality and data-processing agreements.
• Legal and safety: Law enforcement, courts, or regulators when required by law or to protect rights and safety.
• Business transfers: In connection with a merger, sale, or restructuring, with continued protection of your data as per this policy.

We do not sell your personal information to third parties for their marketing.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data subject to applicable law and our retention requirements (e.g. tax, legal holds).

6. Your Rights and Choices

Depending on your location, you may have the right to:

• Access, correct, or update your personal information (via account settings or by contacting us).
• Request deletion or restriction of processing.
• Object to processing based on legitimate interests.
• Data portability (e.g. receive a copy of your data in a structured format).
• Withdraw consent where processing is consent-based.
• Lodge a complaint with a supervisory authority.

To exercise these rights or for any privacy-related query, contact us at the email or address provided in the "Contact Us" section below. We will respond within a reasonable time as required by applicable law.

7. Security

We implement technical and organisational measures (encryption, access controls, secure development practices) to protect your data against unauthorised access, loss, or misuse. No method of transmission or storage is 100% secure; we encourage you to use a strong password and keep your login details confidential.

8. Children

Our services are not directed at individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us so we can delete it.

9. International Transfers

Your data may be processed in India and in other countries where our service providers operate. We ensure appropriate safeguards (e.g. standard contractual clauses, adequacy decisions) where required by applicable law.

10. Changes to This Policy

We may update this privacy policy from time to time. We will post the revised version on this page and, for material changes, we will notify you by email or through the platform. Your continued use after the effective date constitutes acceptance of the updated policy.

11. Contact Us

For privacy requests, questions, or complaints: Email privacy@anmolvivaah.com or write to us at Anmol Vivaah, 123 Marriage Lane, Near City Mall, New Delhi – 110001, India. We will respond in accordance with applicable data protection laws.